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September 4, 2018

Top 5 Most Memorable Merdeka TV Commercials

The 61st Malaysia Independence Day was celebrated with a grand royal parade held at Dataran Merdeka last Friday. Hari Merdeka (also known as Hari Kebangsaan), is referred to as the day when the Federa...

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August 9, 2018

How to create ad campaigns that actually work #2: What makes an effective print ad

Cognitive scientists have found that people remember and understand print ads three times better than they do digital ads, making your brand more memorable. Therefore, although we’re living in the d...

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August 7, 2018

3 Successful Lorry Advertising Case Studies

When it comes to advertising in Malaysia, businesses are spoilt for choice with the array of media options available. The latest kid on the block in the Malaysia media scene is lorry advertising, as p...

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July 26, 2018

How To Use Mobile Truck Advertising To Promote Your Brand

What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effe...

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July 24, 2018

6 Factors That Affect The Local Magazines’ Advertising Prices

Although it is the 21st century (and we all know how technology has taken over the world), in reality, print advertising still plays a major role in building awareness. Magazine advertising especially...

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July 19, 2018

How To Create Brand Awareness with Taxi Advertising

Transit advertisements have become such a usual sight in Malaysia, it’s hard to imagine taxis and (lately) private cars without their vibrant visual wraps. Source: GIPHY Taxis are one of the most us...

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July 17, 2018

How To Buy Out-of-Home Ad Space in Malaysia?

Despite us living in a digital world, traditional media, including out-of-home (aka OOH) are still highly trusted by Malaysians as shown in Nielsen’s study in the image below. Source: Nielsen Why? ...

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July 12, 2018

How to create ad campaigns that actually work #1: What makes an effective radio ad

Radio – one of the most preferred media in Malaysia. Approximately 20.2 million Malaysians tune in to our local radio stations on a daily basis, and that’s 97% of our population. Nielsen’s stati...

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July 10, 2018

The differences between online and offline advertising

In today’s modern world, consumers are constantly bombarded with advertisements in both the online and offline space. In fact, the average consumer is exposed to up to 10,000 brand messages a day. S...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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