AdEasy Blog

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July 26, 2018

How To Use Mobile Truck Advertising To Promote Your Brand

What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effe...

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July 24, 2018

6 Factors That Affect The Local Magazines’ Advertising Prices

Although it is the 21st century (and we all know how technology has taken over the world), in reality, print advertising still plays a major role in building awareness. Magazine advertising especially...

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July 19, 2018

How To Create Brand Awareness with Taxi Advertising

Transit advertisements have become such a usual sight in Malaysia, it’s hard to imagine taxis and (lately) private cars without their vibrant visual wraps. Source: GIPHY Taxis are one of the most us...

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July 17, 2018

How To Buy Out-of-Home Ad Space in Malaysia?

Despite us living in a digital world, traditional media, including out-of-home (aka OOH) are still highly trusted by Malaysians as shown in Nielsen’s study in the image below. Source: Nielsen Why? ...

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July 12, 2018

How to create ad campaigns that actually work #1: What makes an effective radio ad

Radio – one of the most preferred media in Malaysia. Approximately 20.2 million Malaysians tune in to our local radio stations on a daily basis, and that’s 97% of our population. Nielsen’s stati...

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May 23, 2018

How Data Science Is Revolutionising e-Commerce

“As a nation and industry, we must be aware that there is tremendous value to be gained from data. Whether you are a person, company or industry it is no longer an option to ignore the importance of...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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February 2, 2018

The Offline Advertising Cheat Sheet

We’ve put together an ‘offline advertising cheat sheet’ featuring things to know about offline advertising, some terms to get yourself familiar with, why it works and how AdEasy can help. It’s...

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