When it comes to advertising in Malaysia, businesses are spoilt for choice with the array of media options available. The latest kid on the block in the Malaysia media scene is lorry advertising, as proven by the increasing number of media owners venturing into this medium. On the AdEasy marketplace alone, you’ll find three different lorry advertising options, ranging from static wraps to LED screens.
In case you missed it, here are some tips on how you can use lorry advertising for your business. Since this particular advertising trend is now starting to pick up in Malaysia, here are three case studies (locally and internationally) to serve as inspiration on how far you can go with lorry advertising (other than the usual wraps) to successfully engage with your target audience. All it takes is some creativity to come up with out-of-the-box ideas.
1) Mini Cooper #newMINI5door Campaign
When BMW Malaysia launched the new Mini Cooper 5 Door model, a 15-foot lorry advertisement was part of its launch campaign. The reasons for this ad’s success are:
2) Scotland Road Safety Campaign
One of the Scottish Government’s and Road Safety Scotland’s ad campaigns was a Tesco delivery lorry wrapped with a drink driving ad targetting younger drivers. It worked because:
3) Shell Singapore “Live Live Full-On” Campaign
To promote its fuel efficiency benefits, Shell Singapore had a fully-wrapped lorry move along selected high traffic roads to reach drivers. The lorry also served as an interactive space as it was not only just a flat advertising canvas, it can also convert easily into an event space. Here are some keys to this campaign’s success:
Although the case studies above feature larger brands, and government agencies, this does not mean lorry advertising is exclusively for big establishments. It can be used by local businesses and startups as well, and is easy on their budget as the prices are fairly affordable.
Interested to try lorry advertising, but not sure if it’s right for you? We’re here to help! Drop us a line at hello@AdEasy.co or call us at +603.6211.3075 for a FREE consultation.