Transit advertisements have become such a usual sight in Malaysia, it’s hard to imagine taxis and (lately) private cars without their vibrant visual wraps.
Taxis are one of the most used transportation sources in Malaysia, but do the ads placed on them make an impact? IT DOES — especially for brand awareness with its citywide reach. That is why more and more advertisers are looking into this form of advertising.
Want to know more about taxi advertising, and how it can create brand awareness for your business in Malaysia? Here are the answers:
What is taxi advertising?
In simple terms, taxi advertising is a method where advertisements are displayed on the top, sides, back, and even inside a taxi.
How is taxi advertising beneficial for brands?
Benefit #1: It reaches a mass audience. Based on Startup Bizhub’s study on the effectiveness of taxi advertising, taxis spend 90% of their time driving around, especially around city centres. These areas are where public presence are at its highest, which means your ad will be put in front of thousands of people on a daily basis during the most peak timings.
Benefit #2: It is cost effective. Compared to other media, taxi advertising provides advertisers a solution that does not break the bank.
Benefit #3: It is highly adaptable. Whether you’re planning to run your campaign for 1 month, 10 months, or an entire year, with the same or with multiple artwork changes, taxi advertising are flexible enough to accommodate.
Benefit #4: It has wide reach. Taxis in Malaysia are basically everywhere! They are present in almost all locations in the Klang Valley, and in major towns across the country. Getting brand awareness would be a breeze!
What makes taxi advertising unique?
Taxi advertising has been around for many years, and it is one of the most commonly used medium for advertisers to promote their brands. While most other media are restricted to a selected spot, taxi advertising is on-the-go, anywhere, everywhere.
Its constantly moving nature enables it to reach and catch the attention of a broader market, be it pedestrians, passengers, or other drivers. Take a minute to look around you while you are on the road. Among all the vehicles, taxis stand out from the crowd the most, especially when wrapped with vivid and creative ads.
Taxi advertising can also be interactive, via ads displayed on screens inside the vehicle. Passengers can be asked to take a poll, tap the screen for a discount code, etc.
How should your taxi advertisements be implemented?
To harness the effectiveness of your taxi advertising campaign, according to StartUp BizHub’s tips, emphasis on simplicity, creativity, and the use of company symbols/logos are key.
Since taxi advertisements are basically moving billboards, you have mere seconds to get interest in your brand, and build the urge to find out more. Therefore, your message should be catchy and concise, delivered using only a few words.
There’s a saying that a picture speaks a thousand words. In this case, using images in your advertisement would work better. Use images that stand out, and evoke emotional responses to be more memorable. Make sure that your visual AND copy complement each other so that your intended message is fully understood.
Lastly, DO NOT forget to tell people who you are! Ensure that your logo is highly visible. You want to be have top-of-mind recall, and be remembered for the long run.
How to book a taxi ad space in Malaysia?
Simple. With AdEasy, you can instantly book an advertising space with our partners Grab On-car Ads and iCab, as well as with other transit advertising media listed on our website.
Head on to our Marketplace, and browse through the available options now!