What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effective advertising medium that brings your brand anywhere in a highly visible format, then mobile truck advertising might potentially be a good option for you.
With mobile truck advertising, your ad will be chasing the crowd, delivering more impressions as the truck navigates traffic on the road alongside your target market. By bringing your ad outdoor to high traffic roads, and having the ability to move from one location to another, you’ll achieve wider coverage and better brand awareness.
But as like every other advertising medium, good advertising strategies only work with good planning and execution. Here are some tips to effectively advertise using mobile trucks:
1. Make sure your logo is seen
It is important that your audience knows who you are! Ensure that your logo is clearly visible, and that it is big enough for people to see it from a distance. This will help boost your brand’s awareness, and allow the public to remember and recognise your brand by associating your logo with it.
2. Provide a strong call-to-action (CTA)
You would want your potential customers to turn into actual customers. Ensuring that your ad displays a well-crafted and strong CTA will help drive your audience to take action. Also, make sure that your contact details are included. An ad without any reference back to you is almost useless. People who potentially want to buy your product or service after coming across your ad would need to know how to reach you with ease.
3. Emphasise on the unique selling point (USP)
With rising competition, your brand needs to stand out in the market. Your ad should clearly communicate what makes you different from the rest. Providing and emphasising on your USP will give you the upper hand of being above your competitors.
4. Fully utilise the space provided
The space to display your ad on a truck is much more than you think. Make full use of what is provided to you. A mobile truck ad is basically a moving billboard, so go big or go home. When developing your creative, it is important to keep in mind that your ad should be readable and visible day and night.
5. Keep it short and simple
Do not clutter your ad space. Keep your information short and sweet. Mobile trucks are constantly on-the-go, and it is possible for your audience to not get the whole message. Provide your audience with straight-forward information. Too much words or details can lead to confusion.
6. Always double check
You can never be too careful. Overlooking on the little things will cause mistakes that you cannot afford to have. These unnecessary mistakes can easily take up more money (to reproduce the ad) than the budget you allocated. You can take steps to avoid them by printing out your ad in a smaller version to check on the grammar, spelling, and colour. It helps if two or more people review the ad, as in this case, more eyes are better than a pair.
Interested in mobile truck advertising for your business? AdEasy’s marketplace has a selection for you to choose from. If you feel overwhelmed, we are here to help! Drop us a line at hello@AdEasy.co or call us at +603.6211.3075 for a FREE consultation.