When it comes to advertising, securing the right media space is only half the battle won. In order to have a successful ad campaign, the creative is important as well. A great creative goes hand-in-hand with the right media buy to ensure a successful campaign.
Usually, an ad agency comes into the picture when there is a need to create an advertising campaign. An ad agency will take care of all the creative aspects – from the research, to the ideation, and the execution. When working with ad agencies, especially if it is your first time engaging one, it is useful to know the basics of how they work, and the different functions involved so you can better understand the flow, time frame, and processes.
This simple infographic explains the internal work process of a typical ad agency, and the different teams that exist within it:
Are you currently working with an ad agency or thinking of engaging one? Do you think knowing how they work internally is helpful in managing expectations and your campaign’s progress? Let us know your thoughts in the comments below.