This month we celebrate International Women’s Day on March 8, and there are many, many ads that celebrate women in the light they deserve. Let us show you some of our favourite ads; the ones that portray the many things we love about women: Strong, confident, independent and funny.
Dove Real Beauty Sketches
The biggest tearjerker to last for a whole minute and thirty seconds, Dove Real Beauty Sketches’ main message is about women and how they see themselves. They gathered a group of people in a room, got them to get to know each other and then asked them to describe first themselves, and then the person they interacted with. It’s a touchy subject, self-image, but it clearly shows how women underestimate how beautiful they really are. Dove shows that if we see ourselves as the world does, everyone becomes a little happier. Thanks Dove.
Always – #LikeAGirl
When was behaving ‘like a girl’ a bad thing? Always (a brand for feminine hygiene products) recruited a few young ladies (and boys), and asked them do to things ‘like a girl’, which included throwing, running and fighting. Then, they brought in younger girls (they look between the ages of ten and twelve) to recreate the same motions, but they did it normally. Behaving ‘like a girl’ doesn’t exist in their vocabulary. It simply means being themselves, and that is how it should be for every girl at any age.
Barbie – ‘Imagine The Possibilities’
Ask any girl and they’ll tell you that they’ve played with a Barbie doll at least once in their lives. This ad became a big hit when it came out. It’s funny and creative while encompassing the main message: Encouraging young girls to believe because they can be whoever they aspire to be. Who says you can’t whip out your Barbie dolls again and start imagining again?
Google – International Women’s Day Doodle 2016: #OneDayIWill
Trust Google to always come up with something creative and that leaves an impact too. #OneDayIWill follows the voices of women from all around the world speaking out their aspirations; being a mother, opening their own restaurant and traveling the world. These aren’t aspirations that can’t be reached, they’re just one waiting to happen.
We know there are plenty more ads that portray women in the same positive light. Maybe we’ve missed out some good ones, so let us know which are your favourites!