AdEasy Blog

Real Tips & Tools on Advertising

July 17, 2018

How To Buy Out-of-Home Ad Space in Malaysia?

Despite us living in a digital world, traditional media, including out-of-home (aka OOH) are still highly trusted by Malaysians as shown in Nielsen’s study in the image below. Source: Nielsen Why? ...

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July 12, 2018

How to create ad campaigns that actually work #1: What makes an effective radio ad

Radio – one of the most preferred media in Malaysia. Approximately 20.2 million Malaysians tune in to our local radio stations on a daily basis, and that’s 97% of our population. Nielsen’s stati...

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July 10, 2018

The differences between online and offline advertising

In today’s modern world, consumers are constantly bombarded with advertisements in both the online and offline space. In fact, the average consumer is exposed to up to 10,000 brand messages a day. S...

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May 30, 2018

Happy Birthday, AdEasy!

AdEasy turns one this year. The truth is, there were many years of sweat, tears, and money (funded by Therine and I) invested in this idea prior to the birth of the AdEasy brand. October 2013 was when...

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May 23, 2018

How Data Science Is Revolutionising e-Commerce

“As a nation and industry, we must be aware that there is tremendous value to be gained from data. Whether you are a person, company or industry it is no longer an option to ignore the importance of...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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March 2, 2018

Media Owner talk: Roshan Puvan, Chief Executive Officer of Hot Media

How many of you would opt to take a toll route to reach your destination faster? Before getting to the toll, you’ll probably drive by gantries, easily explained as billboards placed on bridge-like o...

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February 9, 2018

Chinese New Year ads we will never forget!

One of our favourite festive seasons of the year is around the corner! Let us count the ways we love it; tossing the yee sang with friends and family and making wishes, eating too many pineapple tart...

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