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Keeping it real with tips, tools, and conversations on marketing

May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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March 2, 2018

Media Owner talk: Roshan Puvan, Chief Executive Officer of Hot Media

How many of you would opt to take a toll route to reach your destination faster? Before getting to the toll, you’ll probably drive by gantries, easily explained as billboards placed on bridge-like o...

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February 9, 2018

Chinese New Year ads we will never forget!

One of our favourite festive seasons of the year is around the corner! Let us count the ways we love it; tossing the yee sang with friends and family and making wishes, eating too many pineapple tart...

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February 2, 2018

The Offline Advertising Cheat Sheet

We’ve put together an ‘offline advertising cheat sheet’ featuring things to know about offline advertising, some terms to get yourself familiar with, why it works and how AdEasy can help. It’s...

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January 30, 2018

Media owner talk: Kartini binti Kamalul Ariffin, Director of Radio of iM4U

What makes 1M for Youth, or better known as iM4U,  standout among its competitors is the element of youth engraved in it. iM4U is an initiative in Malaysia to grow the spirit of volunteerism among th...

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January 9, 2018

3 advertising trends to look out for in 2018

Every year the cycle repeats: What’s new in the advertising world we need to look out for? Here’s why you should be more aware of this: If you don’t follow suit with the trends, your brand is go...

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January 2, 2018

AdEasy in 2017

Hello 2018! Did the year go by quickly or was it just us who felt that? AdEasy has achieved so much in 2017 and we couldn’t have done it without you! Here’s a look at some key moments that happene...

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December 21, 2017

New year’s resolutions by Team AdEasy!

Call us old-fashioned, but we’re probably one of the few left who still make resolutions and (try) to follow through with them. Melissa Sim, CEO Personal resolution:  To lead a healthier lifestyle....

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