AdEasy Blog

Real Tips & Tools on Advertising

September 15, 2016

Cartoons – A powerful advertising medium

Of all the advertising mediums, cartoons are one of the most effective not only when targeting children, but with adults as well. We grow up with cartoons and are used to the way they function at an e...

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July 25, 2016

Are we abusing the term ‘startup’?

The term ‘startup’ was born during the dotcom bubble when companies first used the Internet to turn a profit and create highly scalable business models. Ever since, the term has been bandied aroun...

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July 18, 2016

Should you use sexy imagery or ‘free’ in your ads?

When you think about sexy ads, images of Calvin Klein’s (in)famous jeans ads (remember 16-year-old Brooke Shields posing provocatively?), and sultry Guess ads come to mind. For more risqué NSFW ads...

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May 26, 2016

7 tips to supercharge your tiny startup event booth

One of the things that drives me totally bonkers at any fair or event I’m exhibiting at is the nagging feeling that I’ve forgotten something. You’ve planned the event for so long and focused so ...

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May 23, 2016

How to prepare for a startup event in another country

I’ll be honest. Participating in startup events can be tiring. You are on your feet the whole day, and you’ll often find yourself repeating the same few lines over and over again explaining what y...

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April 11, 2016

How L’Oréal Malaysia stays competitive

Beauty is cultural, and few companies understand this as well as global cosmetics and beauty giant L’Oréal. In a 2012 interview, L’Oréal Group CEO Jean-Paul Agon explained: “For a Brazilian wo...

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April 4, 2016

Why Malaysia’s basketball team deserves a place in your heart

Last Saturday, Malaysia’s basketball team the Westports KL Dragons just slam-dunked its way to its first ASEAN Basketball League (ABL) championship in history. That’s right. Malaysia has a p...

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March 31, 2016

A quick five-minute brand audit to keep you in check

When was the last time you checked on your brand’s health? It’s an ugly day when you suddenly find your customer a step ahead of you, instead of the other way around. To engage your customers and ...

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March 18, 2016

Top 10 daily habits of effective marketers

Through my 12 years in marketing, the most effective marketers I know do not have prestigious marketing degrees or five star resumes. Their success is attributed to engaging in the right habits daily....

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March 7, 2016

The daily routines of 5 successful Malaysian women

It’s no easy task being a working woman. You are constantly on the run and on the rise, flouting expectations left and right about your appearance and work performance. You are constantly a surpris...

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