AdEasy Blog

Real Tips & Tools on Advertising

March 4, 2016

Which productivity playlist hits your audio sweet spot?

Photo credits: Aifad Mahari One generation ago, wearing headphones at work would have been considered totally unacceptable behaviour. It was thought to block out important interactions with colleagues...

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March 2, 2016

5 millennial marketing myths debunked

All photo credits go to Razlan Yusof There’s currently a massive demographic shift happening all over the world, one that your business cannot afford to ignore. The millennial generation, which incl...

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February 24, 2016

6 Malaysian Cafes With Unforgettable Branding

When Tim Hortons of Canada merged with Wendy’s in 1995 they didn’t just acquire restaurants, raw materials and employees. They bought a brand and a brand is worth more than everything else combine...

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February 21, 2016

5 ways to turn your customers into brand evangelists

In today’s competitive marketplace and sluggish economy, simply getting customers to buy your product or service is not enough. In order to grow your business and be profitable, you have to convert ...

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February 17, 2016

Why your business should be targeting millennials

All photo credits go to Rice. In my freshman year of university I took an ‘Intro to Marketing’ unit. Partially because I had a genuine interest in the subject and partially because it was an easy ...

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February 12, 2016

Where are all the mad women?

Last November, Therine and I were invited to a live radio interview on Traxx FM’s Breakfast with the CEO segment. We were asked about AdEasy, entrepreneurship, and going into business as women. I fo...

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February 5, 2016

Kumpulan Media Karangkraf is leading the Malay magazine market, and here’s how they did it.

Walk by any news or magazine stand in Malaysia and you’re bound to run into the glossy covers of longstanding magazine titles Mingguan Wanita, Remaja, nona, and Keluarga. Instantly recognisable f...

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February 1, 2016

Dear business owners, marketing and sales are NOT the same thing

Image Credit: Getty Images During a dinner party some time back, I witnessed a puzzling exchange. One of the guests was telling us about his role in sales when someone else quipped in excitedly: “We...

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January 31, 2016

80 Malaysian company taglines to inspire you

We have a strong suspicion that taglines are falling out of fashion. As far as we can tell, brands like Petronas, iflix, Grab, Ash Be Nimble, San Francisco Coffee, Lewré, Twenty3, Kaodim, among other...

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January 24, 2016

7 Malaysian brands that have mastered Instagram

If you’re a business owner you may think that Instagram is a teenage fad that’s ‘all the rage with the kids’ and will eventually pass. You might also think that Instagram is ‘not for me’. ...

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