AdEasy Blog

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July 10, 2018

The differences between online and offline advertising

In today’s modern world, consumers are constantly bombarded with advertisements in both the online and offline space. In fact, the average consumer is exposed to up to 10,000 brand messages a day. S...

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May 30, 2018

Happy Birthday, AdEasy!

AdEasy turns one this year. The truth is, there were many years of sweat, tears, and money (funded by Therine and I) invested in this idea prior to the birth of the AdEasy brand. October 2013 was when...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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January 2, 2018

AdEasy in 2017

Hello 2018! Did the year go by quickly or was it just us who felt that? AdEasy has achieved so much in 2017 and we couldn’t have done it without you! Here’s a look at some key moments that happene...

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December 21, 2017

New year’s resolutions by Team AdEasy!

Call us old-fashioned, but we’re probably one of the few left who still make resolutions and (try) to follow through with them. Melissa Sim, CEO Personal resolution:  To lead a healthier lifestyle....

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August 18, 2017

Up your brand’s visual game with these 3 tricks!

As much as we hate to admit it, we’re turning into (or have we already become?) a visual era.  It’s as if our attention span is shorter than a goldfish – oops, it seems quite true. How do we ge...

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