AdEasy Blog

Tech Tag

August 9, 2018

How to create ad campaigns that actually work #2: What makes an effective print ad

Cognitive scientists have found that people remember and understand print ads three times better than they do digital ads, making your brand more memorable. Therefore, although we’re living in the d...

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August 7, 2018

3 Successful Lorry Advertising Case Studies

When it comes to advertising in Malaysia, businesses are spoilt for choice with the array of media options available. The latest kid on the block in the Malaysia media scene is lorry advertising, as p...

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July 31, 2018

3 Homegrown Startups To Look Out For

In this blog post, I’d like to share about three homegrown startups with huge potential for success (in my opinion). In any business, the key “make or break” factors that determine whether it wi...

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July 26, 2018

How To Use Mobile Truck Advertising To Promote Your Brand

What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effe...

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May 30, 2018

Happy Birthday, AdEasy!

AdEasy turns one this year. The truth is, there were many years of sweat, tears, and money (funded by Therine and I) invested in this idea prior to the birth of the AdEasy brand. October 2013 was when...

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July 25, 2016

Are we abusing the term ‘startup’?

The term ‘startup’ was born during the dotcom bubble when companies first used the Internet to turn a profit and create highly scalable business models. Ever since, the term has been bandied aroun...

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January 20, 2016

4 ways to win hearts over with great ‘user experience’ aka UX

Photo by: Carla Gomez Monroy   Businesses large and small pour a lot of money and effort into developing websites to showcase their products or provide their services. However, it doesn’t matter ho...

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