BERNAMA NEWS CHANNEL or BNC, is a 24-Hour tv channel. Formerly known as Bernama TV (2008). BNC always leads in bringing up-to-the-minute news report, interesting ‘live’ talk show programs, as well as interesting tele-zine/documentary shows from inside and outside the country. The programs and shows are in Bahasa Malaysia and English broadcast on multiple media channels such as tv, portal and Facebook and YouTube respectively.
Targeting the PMEB (professionals, managers, executives, businessmen) segment and white collar workers who had stable income and high purchasing power. Mostly located in market center and urban area. And comprised of 50% Malays and 50% others with 60% male and 40% female respectively. 80% are locals and 20% are audience from other countries, as the medium are in Bahasa Malaysia and English.
BERNAMA NEWS CHANNEL is run by BERNAMA, the sole national news agency of Malaysia, an established media/news agency locally and abroad. Having own bureaus abroad and also direct access to international and regional content through daily exchange programs. BERNAMA NEWS CHANNEL has been providing media services to big corporations and recently also to the SMEs. Link - https://www.slideshare.net/anuarbinishak/imc-preview-2017-69438974