Giant TV Channel
Shopping Mall- Primary audience
- Age range (yrs)
- 15 – 60
- Gender
- Male, Female
- Ethnic group
- Malay, Chinese, Indian, Others
- Spoken language(s)
- English, Malay, Mandarin, Cantonese
- Monthly income range
- RM 2,000 – RM 4,000
- Occupation
- Government Officer, Blue Collar, Homemaker, Retired, Others, High School Student, University Student, PMEB (Professionals, Managers, Executives, Businessmen)
Giant TV Channel
Giant TV Channel is an ambient out-of-home display and television network that operates in Giant hypermarkets throughout Malaysia. It has a monthly reach of 5.9 million shoppers. With 347 LED screens in all 27 Giant hypermarkets nationwide, Giant TV is located at cashiers where it is a welcome source of entertainment and information for daily shoppers lining up to pay for their items. All screens are audio-enabled and ads play for 12 hours daily, from 10am to 10pm.
