AdEasy’s brand voice is distinctly and easily recognised across all channels—website, blog, social platforms, emails, marketing materials, ad campaigns— due to our content. The Content Marketer makes sure of it by maintaining our content consistency and standards. You take care of our content goals and strategy, tone guidelines, templates, schedules, keyword map, and measure our content effectiveness. These require an impeccable command of the English language, an organised and structured brain, a startup attitude, passion for brand building, attention to detail, creativity, and resourcefulness in coming up with interesting angles and topics.
Your most important trait is to produce clear, concise, intuitive and relevant content for multiple touch points. AdEasy is not only a platform for booking offline ad space, it is also a place for people to learn about advertising. It is your job to ensure that when people think of offline advertising, AdEasy immediately comes to mind as the thought leader who can equip them with the knowledge to make informed decisions for their advertising needs.
You are first and foremost an excellent writer, editor and storyteller: stellar grammar, charming writing style, and have the ability to explain things simply. Success is measured by the timely execution of quality content, the number of potential users who interact with us because our content “spoke” to them, the growing number of social media followers and active website users, and how increasingly busy we are responding to an expanding community of engaged users.
Glad you asked ...
The day usually starts with clearing emails, checking on-going marketing activities’ progress and results, and reviewing what needs to be done for the day. It’s not unusual to load up on caffeine during this time.
We have our team meeting every third Monday of the month. This is when we review the previous month’s marketing results, and align our marketing plans for the following month. We also discuss, catch-up and decide on pending issues, learnings, and so on.
We come together as a team—the mad (wo)men aka the content/creative folks and the math (wo)men aka the analytics/performance folks—a few times a week and combine our talents to ideate and create campaigns, activities, anything that will pull users in from all relevant platforms.
Email your application to iwantajob@AdEasy.co. We aim to have top-notch interactions with users, so please make your email top-notch as well. We accept but not do not expect CVs and cover letters. We encourage applicants to be creative and blow us off our chairs by trying an out-of-the-box approach to showcase how you fit the Content Marketer characteristics, and what makes you a delightful person to have around.
PS: You must be able to work in Malaysia legally (no work permit will be provided)
PPS: If this isn’t the job for you, but perhaps you have a friend who would be a perfect fit, send him/her this link. Thanks!