This best-selling Malay fashion and beauty title is inspiring, informative and practical. Fashionistas love its trendy yet accessible style ideas and expert tips. Its extensive local celebrity coverage is avidly followed by its readers who find that EH! is the definitive guide to a stylish and happier life! Lauched in 1999, EH!'s strengths are its trendy yet accessible fashion and beauty content, and local celebrity coverage. It is an inspiring, informative and practical read.