Hello! We have created some brand guidelines to help you use our brand assets without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us at press@AdEasy.co and include a visual mockup of intended use.Back to Press >>
The company logo is an important and valued graphic element, and must be used consistently and appropriately, as even minor variations will undermine and compromise the image of the brand.
The original logo utilises two colours; coral and grey, on both the logomark and the logotype. Aside from separating the word ‘Ad’ and ‘Easy’, they also represent the colours of the brand.
Make sure that text or other design elements do not encroach upon the logo. The marked space should always be given to let the logo ‘breathe’, free from distraction. Ideally the space given would be equivalent to the width of the logomark.
Minimum reproduction size
In the primary logo format a minimum size must be adhered to so that legibility is retained. In exceptional circumstances where the space is below the recommended size, adjustments may have to be made to balance the shape and visibility.
Examples of usage
Background & usage of logomark
This logo should only be used on white background. NEVER place this logo on a dark background for it will drown out the grey colour in the logo.
The black version of the logo should only be used against light coloured background when the original version cannot be used. NEVER place this logo on a dark coloured background.
The white version of the logo should only be used against dark coloured background when the original version cannot be used. NEVER place this logo on a light coloured background.
The logomark can be used by itself to represent the brand, providing the logo usage requirements are adhered to. However, the logotype CANNOT be used on its own to represent the brand under any circumstances.
The logo’s shape should be consistent with the initial design to retain balance and legibility. The logo should not be distorted (stretched or squashed) that it loses its aspect ratio. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.
Important elements within the logo should not be distorted, enlarged or shrunk, affecting the balance and design. A consistent layout is essential across all media. Changing key elements will introduce confusion to the brand.
The logo should be presented in its primary colours and its primary typeface. Any colour outside of the brand colour scheme is not allowed as it will compromise the brand image. Changing the font is never an option. The selected typeface should be used at all times to represent the logo.
The logo should always be used at 100% opacity unless if it is used as a watermark.
Our brand assets can be downloaded here.