A beginner's guide to advertising

Advertising is an essential part of running a successful business—but only if it is done right. It takes time and money to create, but a good campaign will bring in more money than any other single action your business undertakes. It will also familiarise customers with your products and services, fostering brand loyalty. The best part? It’s a fun process that gives your business a chance to show its creative side. These articles provide simple, step-by-step guidelines for you to learn how to advertise right.

Advertising Plan

How to create an advertising plan

Develop a bullet-proof advertising plan by asking some tough questions about your objectives, how you’d like to achieve them, and how you plan to measure these. This comprehensive step-by-step guide will walk you through creating your first blueprint for how to advertise right.

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Advertising Process

How the advertising process works

Although there are many types of advertising media, the advertising process can be broadly divided into two categories—still images (print, billboards, out-of-home display ads) and multimedia (television, radio, cinema, digital out-of-home video ads). This simple guide lets you know exactly what to expect at each step of the advertising process for all media types.

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Correct Media

How to choose the right media

Every media has different strengths. Finding the right fit to achieve the best return on your ad spend is worth it. This section summarises the advantages and effectiveness of the different traditional media types.

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How to make print work for you

A picture speaks a thousand words, if somebody is looking. You don’t have to be a designer to get the basics of effective advertising. Follow these principles to create an effective print ad that won’t go wrong.

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A glossary of common advertising terms

What’s a trim size? What’s the difference between a broadsheet and a tabloid? Picking up a new industry’s jargon can be challenging at the start, but this glossary will help you talk shop like a pro in no time.

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