AdEasy Blog

Articles

August 9, 2018

How to create ad campaigns that actually work #2: What makes an effective print ad

Cognitive scientists have found that people remember and understand print ads three times better than they do digital ads, making your brand more memorable. Therefore, although we’re living in the d...

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August 7, 2018

3 Successful Lorry Advertising Case Studies

When it comes to advertising in Malaysia, businesses are spoilt for choice with the array of media options available. The latest kid on the block in the Malaysia media scene is lorry advertising, as p...

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July 26, 2018

How To Use Mobile Truck Advertising To Promote Your Brand

What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effe...

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July 24, 2018

6 Factors That Affect The Local Magazines’ Advertising Prices

Although it is the 21st century (and we all know how technology has taken over the world), in reality, print advertising still plays a major role in building awareness. Magazine advertising especially...

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July 12, 2018

How to create ad campaigns that actually work #1: What makes an effective radio ad

Radio – one of the most preferred media in Malaysia. Approximately 20.2 million Malaysians tune in to our local radio stations on a daily basis, and that’s 97% of our population. Nielsen’s stati...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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March 2, 2018

Media Owner talk: Roshan Puvan, Chief Executive Officer of Hot Media

How many of you would opt to take a toll route to reach your destination faster? Before getting to the toll, you’ll probably drive by gantries, easily explained as billboards placed on bridge-like o...

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February 9, 2018

Chinese New Year ads we will never forget!

One of our favourite festive seasons of the year is around the corner! Let us count the ways we love it; tossing the yee sang with friends and family and making wishes, eating too many pineapple tart...

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January 30, 2018

Media owner talk: Kartini binti Kamalul Ariffin, Director of Radio of iM4U

What makes 1M for Youth, or better known as iM4U,  standout among its competitors is the element of youth engraved in it. iM4U is an initiative in Malaysia to grow the spirit of volunteerism among th...

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