AdEasy Blog

Biz

July 31, 2018

3 Homegrown Startups To Look Out For

In this blog post, I’d like to share about three homegrown startups with huge potential for success (in my opinion). In any business, the key “make or break” factors that determine whether it wi...

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July 26, 2018

How To Use Mobile Truck Advertising To Promote Your Brand

What is mobile truck advertising (a.k.a. mobile billboard), you wonder? It’s pretty self-explanatory in its name already. It’s an ad placed on a (moving) truck. If you’re looking for a cost effe...

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July 24, 2018

6 Factors That Affect The Local Magazines’ Advertising Prices

Although it is the 21st century (and we all know how technology has taken over the world), in reality, print advertising still plays a major role in building awareness. Magazine advertising especially...

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July 19, 2018

How To Create Brand Awareness with Taxi Advertising

Transit advertisements have become such a usual sight in Malaysia, it’s hard to imagine taxis and (lately) private cars without their vibrant visual wraps. Source: GIPHY Taxis are one of the most us...

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July 17, 2018

How To Buy Out-of-Home Ad Space in Malaysia?

Despite us living in a digital world, traditional media, including out-of-home (aka OOH) are still highly trusted by Malaysians as shown in Nielsen’s study in the image below. Source: Nielsen Why? ...

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May 30, 2018

Happy Birthday, AdEasy!

AdEasy turns one this year. The truth is, there were many years of sweat, tears, and money (funded by Therine and I) invested in this idea prior to the birth of the AdEasy brand. October 2013 was when...

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May 23, 2018

How Data Science Is Revolutionising e-Commerce

“As a nation and industry, we must be aware that there is tremendous value to be gained from data. Whether you are a person, company or industry it is no longer an option to ignore the importance of...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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October 25, 2017

Media owner talk: Valens Subramaniam, CEO of iCab

We’re aware of mobile transit advertising; we see vehicles around the city plastered with various ads on them from the latest food deals in town, the new mall that has opened or the latest blockbust...

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March 21, 2017

You should know these 5 Malaysian businesses run by women for women

Since it’s the month of International Women’s Day (which took place on March 8th), we’ve rounded up a little list of some Malaysian companies founded by women for women. It’s true when they sa...

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