AdEasy Blog

Real Tips & Tools on Advertising

July 10, 2018

The differences between online and offline advertising

In today’s modern world, consumers are constantly bombarded with advertisements in both the online and offline space. In fact, the average consumer is exposed to up to 10,000 brand messages a day. S...

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May 30, 2018

Happy Birthday, AdEasy!

AdEasy turns one this year. The truth is, there were many years of sweat, tears, and money (funded by Therine and I) invested in this idea prior to the birth of the AdEasy brand. October 2013 was when...

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May 23, 2018

How Data Science Is Revolutionising e-Commerce

“As a nation and industry, we must be aware that there is tremendous value to be gained from data. Whether you are a person, company or industry it is no longer an option to ignore the importance of...

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May 15, 2018

Why it’s time for SMEs/startups to invest in offline advertising

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, American merchant, marketing pioneer (1838-1922) Said every marketing professional ...

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May 8, 2018

Advertising tips to gear up for Hari Raya Aidilfitri

Hari Raya Aidilfitri is one of the most celebrated festive occasions in Malaysia. It is also one of the peak spending periods of the year, with consumers increasing their expenditures two to three tim...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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March 2, 2018

Media Owner talk: Roshan Puvan, Chief Executive Officer of Hot Media

How many of you would opt to take a toll route to reach your destination faster? Before getting to the toll, you’ll probably drive by gantries, easily explained as billboards placed on bridge-like o...

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February 9, 2018

Chinese New Year ads we will never forget!

One of our favourite festive seasons of the year is around the corner! Let us count the ways we love it; tossing the yee sang with friends and family and making wishes, eating too many pineapple tart...

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February 2, 2018

The Offline Advertising Cheat Sheet

We’ve put together an ‘offline advertising cheat sheet’ featuring things to know about offline advertising, some terms to get yourself familiar with, why it works and how AdEasy can help. It’s...

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January 30, 2018

Media owner talk: Kartini binti Kamalul Ariffin, Director of Radio of iM4U

What makes 1M for Youth, or better known as iM4U,  standout among its competitors is the element of youth engraved in it. iM4U is an initiative in Malaysia to grow the spirit of volunteerism among th...

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