Tracking offline ad campaigns are now doable!

Advertising plays a substantial part in a business (and its budget). As a business owner, you’d push out campaigns and more campaigns to get your brand out there. But how do you know if they work? T...

Sneak peek: AdEasy survival kit

ICYMI: We created a survival kit, something like a workbook for advertisers to understand more about booking an offline ad space and how they should go about when planning their advertising campaigns....

3 best practises you MUST apply in your new year marketing plan

It’s time to do it all over again! The year is coming to an end, which means it’s time to start planning for the year ahead. We’re pretty sure you know how to create a marketing plan of your own...

Media owner talk: Valens Subramaniam, CEO of iCab

We’re aware of mobile transit advertising; we see vehicles around the city plastered with various ads on them from the latest food deals in town, the new mall that has opened or the latest blockbust...

Infographic – 5 ways to improve creative workflow

Now what if I told you that it took me about one hour to make this simple infographic? Well it did and I’ll have to admit, it took this long because I was fully distracted and attempting to multi-ta...

Infographic – How to write ad copy that sells

“My aim is to put down on paper what I see and what I feel in the best and simplest way.”~Ernest Hemingway When was the last time you were drawn to a product solely because of what the copy printe...

Media owner talk: Gavin Chin, Head of Sales, Redberry Ambient

We’re always curious about how advertising works, especially cinema advertising. We sit in the halls waiting for the movie to start and we’re showered with many colourful and vibrant cinema ads al...

Looking to get into influencer marketing? We’ll give you the lowdown…

How many of us are guilty of buying something because we saw someone ‘famous’ using the exact same thing? No one? Just me? If you’re like me then the both of us have fallen into the influence o...

Do’s and dont’s of talking like a pro to the press

Do’s Know your message – Identify three key messages you want to convey before an interview and memorise them (3 is a basic organisational group that enhances the audience’s ability to remember)...

Talk like a pro to the press in 3 simple steps

We all get nervous when it comes to talking to someone new. Your palms get sweaty, you lose your train of thought and even though people tell you to picture the press in their underwear (we’re kidd...