AdEasy Blog

Offline-advertising Tag

August 30, 2018

Selamat Hari Merdeka!

Malaysia’s Independence Day is coming soon, and let’s face it — what’s there not to love about Malaysia? We have a diversity of cultures, races, and religions, and yet we unite as one. Not to ...

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July 17, 2018

How To Buy Out-of-Home Ad Space in Malaysia?

Despite us living in a digital world, traditional media, including out-of-home (aka OOH) are still highly trusted by Malaysians as shown in Nielsen’s study in the image below. Source: Nielsen Why? ...

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July 10, 2018

The differences between online and offline advertising

In today’s modern world, consumers are constantly bombarded with advertisements in both the online and offline space. In fact, the average consumer is exposed to up to 10,000 brand messages a day. S...

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April 17, 2018

Infographic – Cinema Advertising 101

Do you recall the last sponsored ad you saw on Facebook or Google? Or did you just scroll past it because it was repetitive, irrelevant or intrusive? Now, how about recalling the last commercial you w...

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February 2, 2018

The Offline Advertising Cheat Sheet

We’ve put together an ‘offline advertising cheat sheet’ featuring things to know about offline advertising, some terms to get yourself familiar with, why it works and how AdEasy can help. It’s...

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April 11, 2016

How L’Oréal Malaysia stays competitive

Beauty is cultural, and few companies understand this as well as global cosmetics and beauty giant L’Oréal. In a 2012 interview, L’Oréal Group CEO Jean-Paul Agon explained: “For a Brazilian wo...

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December 16, 2015

How to reach millennials offline

All photo credits go to Razlan Yusof , Sam Goh and Rice. No matter what the media says, college kids’ lives do not revolve around the internet. Sure, we might be a part of the ‘millennial genera...

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