AdEasy: Southeast Asia’s first online marketplace for offline advertising
Kuala Lumpur, Malaysia, 25 May 2017 - AdEasy officially launched as Southeast Asia’s first online marketplace for offline advertising. The website will be the first of its kind to provide a fully integrated one-stop-shop solution for booking ad space in traditional media, creating ads, and handling ad delivery on a modern and responsive e-commerce platform.
AdEasy and Ebizu Announce Strategic Partnership to Provide Post-Campaign Reports for Offline Advertising
Kuala Lumpur, Malaysia, 13 October 2017 - AdEasy announced it has entered into a strategic partnership with Ebizu to provide post-campaign reports that track the effectiveness of offline advertising campaigns. This collaboration will help bring AdEasy to a better position to meet the demands of numerous advertisers requesting for this kind of tracking.
Where should you advertise your business?
On 4 May 2018, GEM Magazine published a follow-up article from CEO Melissa Sim's interview on the eFM show 'S.E.A Business with Dana Blouin'. This piece discusses the functions and differences of offline vs. online advertising, and how AdEasy makes it easier for businesses to understand their offline ad campaigns' ROI by providing performance data.
Traditional advertising's role for SMEs
On 11 April 2018, CEO Melissa Sim chats with Dana Blouin on his eFM show 'S.E.A Business with Dana Blouin' about the role traditional advertising plays for small-and-medium businesses, how they are commonly misunderstood, and how AdEasy is disrupting the traditional advertising space by helping businesses get their messages in front of the right customers.
Making ad buying easy
On 25 October 2017, CEO Melissa Sim and COO Therine Goh sat down with Arvindh Yuvaraj on the BFM Enterprise show to talk about AdEasy, how it works and benefits advertisers. They also spoke about why businesses should invest in offline advertising and the different media types available on our platform.