In-store advertising is one of the most effective ways to shape shopper habits in Malaysia to increase your sales. In-store advertising uses on-site messaging to target customers already in the store to trigger a purchase or encourage more shopping.
The advantage of in-store advertising in Malaysia is that your customers are already right there and primed to receive messages. Your ads will deliver information to engaged, interested shoppers – who are just waiting for a sign that their purchase is the right choice. With the right placement and message, your ads will trigger customers to make a purchase or make a larger purchase.
An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers has found that: - 82% of purchasing decisions are made while in a store - 62% of shoppers make an impulse buy while shopping - 16% of unplanned purchases are driven by in-store promotions
It's the real-life "You might like these products too." The right ad placement and message will inform your customers of similar or related products – helping them discover more good stuff and boosting the size of their purchase.
Don't you wish you could convince customers staring at your product shelf to make a decision? You don't have to wait for a salesperson to step in. Use in-store ads across Malaysia to talk directly to your customers at the most critical moment and let them know they're making the right choice.