Get up close with customers in Malaysia as they are being chauffeured around town. Taxi advertising is an effective and popular media that gains valuable impressions in crowded city centres – and even helps you engage with a captive audience seated in the back of the car.
The biggest advantage of taxi advertising in Malaysia is its sheer flexibility. While most other media are restricted to a selected route or location, taxi advertising is on-the-go, anywhere, everywhere. Taxis reach and catch the attention of a much broader market – all because they are constantly on the move.
Major Presence in City Centres
Taxis in Malaysia are everywhere! Studies show that taxis spend 90% of their time driving around – especially in city centres around the country. These areas enjoy a critical mass of people – so your ads will reach thousands of people daily at peak hours.
Compared to other media, taxi advertising in Malaysia is cost-effective and delivers the number of impressions you need – so you can get more results from your campaigns for less money.
Whether you're planning to run your advertising campaign for 1 month, 10 months, or an entire year – with or without multiple artwork changes – taxi advertising in Malaysia is flexible enough to accommodate all your needs.
In-Car Captive Audience
Your customer is sitting in the back and doesn't have to drive. Engage directly with a captive audience with interactive screens behind the front seat inside the taxi. You can ask passengers to take a poll, tap on the screen for a discount code, and more.