August Man is a magazine designed for the gentlemanly alpha male, the leading man who is confident and capable and a gentleman who truly appreciates the finer things in life. He is not one to beat his own chest; the August Man is humble despite his great achievements, and always eager to discover and learn. He possesses his own individual style, but also endeavours to keep up with ever- changing fashion trends; however, he is never a fashion victim. He is the ultimate epicurean, a gentleman who enjoys indulging in life, from the finest drams to the most precious objets d’art. He is a knowledgeable man who can converse on any subject, and fights for the causes he truly believes in. The August Man is successful in his professional life, a true man of substance who is intelligent and cares for those around him. He is a man of style, substance and success.