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KUPIKUPI 96.3FM in Sabah is fully run by a team of young, enthusiastic Sabahans, offering listeners news, useful information and fresh ideas to shape and strengthen their collective identity. Listeners are entertained and educated on topics ranging from customs and traditions to social-economic development, global and social trends, health and nutrition as well as agriculture. Another unique feature of the station is that 80% of the songs played are local Sabahan songs, thus giving the local entertainers a platform and the opportunity to showcase their talents. Kupikupifm is unique and differentiated from the other radio stations because our primary mission is to support and connect the Sabahan community through promoting local music/artists and topical issues affecting the community. We are committed to helping local businesses and organisations to promote their products & businesses. CSR programs are also a big part of the station’s activities as we fundamentally operate on value system of caring for and sharing with the community we serve. KupiKupi FM goes by the tagline of "Kita-Kita Juga Baini", ultimately, Kupikupifm’s goal is to become a sanctuary for Sabahan songs, stories and heritage. It hopes to become their go-to station to lighten the heavy heart, to allay their worries and concerns and to listen to when they yearn for home.
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