Kupikupifm is a community based entertainment radio station that weaves the richness of Sabah music to its heritage, language, and identity thus, making Kupikupifm the pride and joy of the people. Being the first Sabah commercial radio station to focus on local songs and culture, it has managed to build long standing loyalty amongst its audience there.
Our continued commitment to showcasing home grown talents and personalities has made Kupikupifm the number one station in Sabah, and we will continue to support local industries and businesses by connecting them with our ever growing clients’ list through creative, tailor-made content.
Our own brand loyalty stems from the heart of the people making our tagline, “Kita-Kita Juga Baini” (We are united), a household phrase used by Sabahans.