LITE

LITE

Radio
Prices from
RM 4,480.00 – RM 31,762.50
Listeners
1,300,000 per week
Category(s)
Classical, Oldies
Language(s)
English
Location
Kedah, Pulau Pinang, Perak, Kelantan, Terengganu, Pahang, Wilayah Persekutuan Kuala Lumpur, Selangor, Melaka, Negeri Sembilan, Johor
Primary audience
Age range (yrs)
35 – 49
Gender
Male, Female
Ethnic group
Malay, Chinese, Indian
Spoken language(s)
English, Malay, Mandarin, Cantonese
Monthly income range (RM)
RM 2,000 – RM 6,000
Occupation
Retired, Expatriate, Government Officer, Homemaker
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Ad spaces Price

Peninsular Malaysia: Run-of-Station (Mon - Sun)

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Central Region: Run-of-Station (Mon-Sun)

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Northern Region: Run-of-Station (Mon-Sun)

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Southern Region: Run-of-Station (Mon-Sun)

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East Coast Region: Run-of-Station (Mon-Sun)

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Central Region: Run-of-Station (Mon-Sun) - Dec Festive Rate

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Northern Region: Run-of-Station (Mon-Sun) - Dec Festive Rate

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Southern Region: Run-of-Station (Mon-Sun) - Dec Festive Rate

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East Coast Region: Run-of-Station (Mon-Sun) - Dec Festive Rate

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Peninsular Malaysia: Run-of-Station (Mon-Sun) - Dec Festive Rate

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LITE

LITE attracts 1.3M Malaysians weekly on radio and 958K weekly on social media. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.

LITE

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