LITE
Radio- Listeners
- 1,300,000 per week
- Category(s)
- Classical, Oldies
- Language(s)
- English
- Location
- Selangor, Wilayah Persekutuan Kuala Lumpur, Wilayah Persekutuan Putrajaya, Perlis, Kedah, Pulau Pinang, Perak, Negeri Sembilan, Malaka, Johor, Kelantan, Terengganu, Pahang, Melaka
- Primary audience
- Age range (yrs)
- 35 – 49
- Gender
- Male, Female
- Ethnic group
- Malay, Chinese, Indian
- Spoken language(s)
- English, Malay, Mandarin, Cantonese
- Monthly income range
- RM 2,000 – RM 6,000
- Occupation
- Retired, Expatriate, Government Officer, Homemaker
LITE
LITE attracts 1.3M Malaysians weekly on radio and 958K weekly on social media. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.
