LITE

LITE

Radio
Prices from
RM 8,400.00 – RM 43,120.00
Listeners
1,300,000 per week
Category(s)
Classical, Oldies
Language(s)
English
Location
Selangor, Wilayah Persekutuan Kuala Lumpur, Wilayah Persekutuan Putrajaya, Perlis, Kedah, Pulau Pinang, Perak, Negeri Sembilan, Malaka, Johor, Kelantan, Terengganu, Pahang, Melaka
Primary audience
Age range (yrs)
35 – 49
Gender
Male, Female
Ethnic group
Malay, Chinese, Indian
Spoken language(s)
English, Malay, Mandarin, Cantonese
Monthly income range
RM 2,000 – RM 6,000
Occupation
Retired, Expatriate, Government Officer, Homemaker
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Ad spaces Price

Central Region: Run-of-Station (Mon-Sun)

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Central Region: Run-of-Station (Mon-Sun) - Christmas Festive

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East Coast Region: Run-of-Station (Mon-Sun)

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East Coast Region: Run-of-Station (Mon-Sun) - Christmas Festive

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Northern Region: Run-of-Station (Mon-Sun)

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Northern Region: Run-of-Station (Mon-Sun) - Christmas Festive

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Peninsular Malaysia: Run-of-Station (Mon - Fri)

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Peninsular Malaysia: Run-of-Station (Mon-Sun) - Christmas Festive

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Southern Region: Run-of-Station (Mon-Sun)

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Southern Region: Run-of-Station (Mon-Sun) - Christmas Festive

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LITE

LITE attracts 1.3M Malaysians weekly on radio and 958K weekly on social media. The brand plays a carefully curated playlist of relaxing favourites from the 80’s, 90’s and today while discussing topics that matter – real people, real lives, real stories.

LITE

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